MOWA Privacy Policy
Last updated: September 2026
Mowa is operated by Amiti Group, Inc. (“Amiti,” “Mowa,” “Company,” “we,” “our,” or “us”). This Privacy Policy explains how we collect, use, disclose, and protect information when you access or use the Mowa mobile application, website, and related services (collectively, the “Services”).
Website: amitigroupinc.com
Contact: admin@amitigroupinc.com
By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.
1. Overview
Mowa is a social wishlist platform that allows users to:
- Create wishlists
- Share wishlists with friends, family, and followers
- Follow other users
- Discover wishlist ideas and products
- Coordinate gifting and contributions toward gifts
- Link external payment methods and payment services
- Participate in social gifting experiences
As Mowa evolves, additional features may include product discovery feeds, affiliate commerce experiences, retailer catalog integrations, personalized recommendations, sponsored content, advertising features, and machine-learning-driven content suggestions.
This Privacy Policy applies to both Mowa’s current functionality and future enhancements unless otherwise stated.
2. Information We Collect
Information You Provide
- Name
- Username
- Email address
- Phone number
- Profile photo
- Birthday
- Event dates
- Wishlist titles
- Wishlist items
- Messages submitted through support channels
- External payment usernames or links (such as Venmo, PayPal, Cash App, Zelle, Apple Pay, or similar services)
Account Information
When creating an account, we may collect:
- Login credentials
- Authentication information
- Device identifiers
- Account preferences
- Notification preferences
User Content
We collect information you voluntarily create or upload, including:
- Wishlists
- Product links
- Product images
- Notes
- Profile information
- User-generated content
You retain ownership of your content, subject to licenses granted under our Terms of Service.
Activity Information
We may collect information regarding how you use the Services, including:
- Wishlists created
- Wishlist edits
- Products added
- Products removed
- Search activity
- Profile visits
- Wishlist views
- Interactions with other users
- Contribution activity
- Referral activity
- Affiliate interactions
Device Information
We may automatically collect:
- Device type
- Operating system
- Device identifiers
- Browser information
- IP address
- Language preferences
- Mobile carrier information
- Crash reports
- Diagnostic data
Location Information
We may collect approximate location information derived from:
- IP addresses
- Device settings
If future features require precise location information, we will request appropriate permissions.
Cookies and Similar Technologies
We and our service providers may use:
- Cookies
- Pixels
- SDKs
- Analytics technologies
- Local storage
- Similar tracking technologies
These technologies help us operate the Services, measure performance, prevent fraud, improve functionality, understand user behavior, and support future personalization features.
3. How We Use Information
We use information to:
- Operate the Services
- Create and manage accounts
- Provide customer support
- Facilitate wishlist sharing
- Maintain security
- Detect fraud
- Prevent abuse
- Improve platform performance
- Conduct analytics
- Comply with legal obligations
4. Current Personalization Features
Currently, Mowa may use information such as wishlists, search activity, friend relationships, wishlist interactions, and user preferences to improve user experience and present relevant content.
Current personalization is generally limited to functionality necessary to operate and improve the Services.
5. Future Recommendation and Discovery Features
As Mowa evolves, we may develop recommendation systems and discovery experiences that use information such as searches, wishlist creation activity, wishlist item selections, interactions with users, contributions, product engagement, store engagement, event participation, and content preferences to:
- Recommend products
- Recommend wishlists
- Recommend users
- Recommend stores
- Surface trending items
- Create discovery feeds
- Improve search results
- Improve relevance rankings
For example, future systems may identify patterns such as users who add one product frequently adding another product, similar users sharing similar interests, popular products among specific interest groups, or trending wishlist items.
These systems may use statistical models, machine learning, artificial intelligence, aggregated analytics, or similar technologies.
6. Affiliate Links, Product Catalogs, and Future Commerce Features
Current versions of Mowa may include affiliate links and retailer integrations.
Future versions may include:
- Official retailer product catalogs
- Product recommendation feeds
- Affiliate marketplaces
- Sponsored listings
- Retail partnerships
- Product ranking systems
Interactions with these features may be used to improve recommendations, measure engagement, attribute affiliate commissions, and analyze marketplace performance.
7. Advertising and Sponsored Content
Mowa does not currently provide behaviorally targeted advertising.
In future versions, we may introduce sponsored products, sponsored merchants, sponsored discovery placements, and interest-based advertising. If implemented, such features will be subject to applicable law and user rights.
8. Aggregated and De-Identified Information
We may create aggregated, anonymized, or de-identified information derived from user activity. This information does not identify individual users.
We may use aggregated information for:
- Analytics
- Product development
- Recommendation systems
- Trend analysis
- Business planning
- Research
- Marketing
- Advertising measurement
- Platform optimization
9. How We Share Information
Service Providers
We may share information with providers that assist with hosting, analytics, authentication, customer support, cloud storage, communications, and infrastructure. Examples may include:
- Supabase
- Apple
- Expo
- Cloud providers
- Analytics providers
Payment Providers
Where applicable, payment information may be processed by third-party providers.
Mowa does not currently process or store full payment card information.
Legal Compliance
We may disclose information if required to comply with law, respond to legal requests, protect users, protect Mowa, prevent fraud, or investigate abuse.
Business Transfers
If Mowa is involved in a merger, acquisition, asset sale, reorganization, or financing transaction, user information may be transferred as part of that transaction.
10. Visibility and Discoverability
Depending on your settings, information that may be visible to others includes:
- Username
- Display name
- Profile photo
- Public wishlists
- Public wishlist items
- Friends information
Users are responsible for understanding the visibility settings they select.
11. Data Retention
We retain information for as long as reasonably necessary to operate the Services, comply with legal obligations, resolve disputes, enforce agreements, and maintain security.
Certain information may remain in backups for a limited period after deletion. Aggregated and de-identified information may be retained indefinitely.
12. Your Rights
Depending on your jurisdiction, you may have rights to access, correct, or delete information.
Requests may be submitted to: admin@amitigroupinc.com
13. Children’s Privacy
The Services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.
If we become aware that such information has been collected, we will take reasonable steps to delete it.
14. Security
We implement reasonable technical, administrative, and organizational safeguards designed to protect information.
However, no system can guarantee absolute security. Users acknowledge that transmission of information over the internet carries inherent risks.
15. International Users
If you access the Services from outside the United States, you understand that information may be transferred to and processed in the United States and other countries where our service providers operate.
16. Deleting an Account
You may delete your account at any time directly within the app in Settings.
Deleting your account is different from, and more permanent than, simply logging out or deactivating your account.
When you delete your account, we delete the personal information associated with it, including your profile, wishlists, and account credentials. This action cannot be undone.
Some information may not be immediately or fully removed:
- We may retain certain information for a limited period after deletion where necessary to comply with legal obligations, prevent fraud, resolve disputes, or enforce our agreements.
- We aim to complete account deletion requests within 7 business days.
- If you are unable to complete deletion within the app for any reason, you may also request deletion by contacting us at admin@amitigroupinc.com.
17. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes may be communicated through email, in-app notifications, or website notices.
Continued use of the Services following updates constitutes acceptance of the revised Privacy Policy.
18. Contact Us
Website: amitigroupinc.com
Email: admin@amitigroupinc.com
If you have questions regarding this Privacy Policy, please contact us at admin@amitigroupinc.com.